Marketing strategy for U-specs, universal spectacles for developing countries
Novocortex contributed its expertise in marketing and business development to the U-specs project. The goal of this project is to develop universal and affordable spectacles for people in non-industrialized countries. In order to improve their access to education and work. The project is initiated by the VU Medical Centre (VUmc) and the d.o.b. foundation.
The U-specs concept was developed by a team of VUmc scientists led by Dr. Rob van der Heijde. The U-specs formula is based on the invention of Nobel Prize winning physicist Luis Alvarez.
U-specs are universal spectacles that can be adjusted by wearers to suit their own eyesight. The U-specs' lenses are formed from two parts that can slide in opposite directions, changing the lens power. You can experience how U-specs correct low vision by adjusting sharpness of the banner with your mouse.
U-specs will be first distributed to children with myopia in Asia and Africa. In 2008, 20.000 spectacles were distributed to Indian children. Read about the project progress on the site of the d.o.b. foundation.
Learn more about marketing challenges for U-specs in our article on international branding