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Business development and marketing strategy for U-specs, universal spectacles for developing countries

U-specs are universal spectacles for developing countries
U-specs will be distributed to children with low vision in Asia and Africa

Novocortex contributed its expertise in marketing and business development to the U-specs project. The goal of this project is to develop universal and affordable spectacles for people in non-industrialized countries. In order to improve their access to education and work. The project is initiated by the VU Medical Centre (VUmc) and the d.o.b. foundation.

The U-specs concept was developed by a team of VUmc scientists led by Dr. Rob van der Heijde. The U-specs formula is based on the invention of Nobel Prize-winning physicist Luis Alvarez.

U-specs are universal spectacles that can be adjusted by wearers to suit their own eyesight. The U-specs' lenses are formed from two parts that can slide in opposite directions, changing the lens power from -6D to -1D. You can experience how U-specs correct low vision, by adjusting sharpness of the banner with your mouse.

U-specs will be first distributed to children with myopia in Asia and Africa. In 2008, 20.000 spectacles will be distributed to Indian children.

Read more about marketing challenges for U-specs in India in our article on international branding.

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